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Nobody is really comfortable wearing the "expert" label, however, Dave Sniff is considered to be one of the talented minds in the spoken word arena. For the past 20 years the "Programming Genius" has served as the Director of Programming for KFMB San Diego. During this period Sniff navigated the heritage facility through a variety of spoken word formats. Whether it's traditional news/talk, full service, sports, conservative talk or a variety of hybrid formats, Sniff has been involved with every aspect of spoken word content.